the company!
What?
The company i have decided to create a logo design for is actually something i'm doing to kill two birds with one stone.
for another project that is group based, we have to create a game as a group/mock company.
as i have the role of lead designer in that project i thought it would be a waste to do anything different.
the company we have decided on is called vectophobe (or Vecto-phobe), and the idea behind the name is that we ate scared of vector graphics in favor of bitmap style images. (which is ironic due to the fact that i will have to use illustrator to make the logo)
though for the purpose of this assignment i will have to pretend that the company is already successful as a games developer/studio
The company itself:
The company is a Video game development studio that tends to produce a wide genre of games.
games that range from simple platformers and extravagant puzzelers, to the more popular genres of Survival horror, and the first person shooter.
Target market:
due to the wide Variety of different genres there is no constant target market, as their games change in complexity, maturity and even play style.
they aim to try to provide a playing experience to those whore are not into gaming too much and instead enjoy it casually on their iphone/android
but they also try to give those who are more into gaming a decent play time, with more indepth shooter games aimed at an older audience (17-25(the late teen/student years)) as oppsed to some of their more tastefull games such as puzzlers that offer a more varied experience in gameplay and are best suited to the sort who enjoy a quick fling on a flash game they find online.
despite this the majority of their games are in the shooter style and they do favour the 17-25 teenager stereotype as a target audience.
The company i have decided to create a logo design for is actually something i'm doing to kill two birds with one stone.
for another project that is group based, we have to create a game as a group/mock company.
as i have the role of lead designer in that project i thought it would be a waste to do anything different.
the company we have decided on is called vectophobe (or Vecto-phobe), and the idea behind the name is that we ate scared of vector graphics in favor of bitmap style images. (which is ironic due to the fact that i will have to use illustrator to make the logo)
though for the purpose of this assignment i will have to pretend that the company is already successful as a games developer/studio
The company itself:
The company is a Video game development studio that tends to produce a wide genre of games.
games that range from simple platformers and extravagant puzzelers, to the more popular genres of Survival horror, and the first person shooter.
Target market:
due to the wide Variety of different genres there is no constant target market, as their games change in complexity, maturity and even play style.
they aim to try to provide a playing experience to those whore are not into gaming too much and instead enjoy it casually on their iphone/android
but they also try to give those who are more into gaming a decent play time, with more indepth shooter games aimed at an older audience (17-25(the late teen/student years)) as oppsed to some of their more tastefull games such as puzzlers that offer a more varied experience in gameplay and are best suited to the sort who enjoy a quick fling on a flash game they find online.
despite this the majority of their games are in the shooter style and they do favour the 17-25 teenager stereotype as a target audience.
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